Mumbai, Maharashtra, India, Monday, March 04, 2013 — (Business Wire India)
Trends in jewellery have changed considerably throughout the history of time and much of this change has been gradual and a natural progression of the category. But in the present times the customers fashion sensibilities are evolving fast and it is becoming crucial for the industry to interpret these changes and create designs that are compelling.
Retail Jeweller India Trendsetters 2013 hosted at Grand Hyatt amongst glitz and glamour emerged as a platform where the industry unveiled collections comprising of quintessential Indian designs that elegantly blend our cultural influences with the global trends. Bollywood Diva Amrita Puri walked the ramp showcasing Azva’s collection inspired by the Wedding Vows. The evening also saw almost the entire jewellery industry attend Trendsetters’.
Trendsetter- an annual retail and jewellery meet is in its second season. It’s an industry initiative to research, analyze, understand and adapt to consumer trends. Formed under the IIJS wing last year, it had major jewellery giants as partners. The event was co-hosted by GJEPC and presented by World Gold Council and Forevermark.
As observed the strong trends ruling the design landscape are the Victorian look – uses of rose cut diamonds, polki and pearls blend to give a high sophistication imagery and rich ornamental look; the tribal inspired jewellery – designs with gold handcrafted techniques including beaten and hammered gold, distress and textured gold; geometric shapes in three dimensional concepts are introducing new ways of designing – strong, bold and unconventionality dominates this trend, usage of geometric solids, faceted geometry, deconstructed atoms and diamonds giving a perception of solidity, firmness and strength to the jewelry as well as the wearer; oversized jewellery which makes a definitive statement; green has been declared as the color of the year as per PANTONE, not to mention the stone itself has been a big hit on the red carpet for some time; rose gold too makes a come-back this season- rose gold in multiple hues gives a sublime effect to the designs.
Nine collections were launched at Trendsetters. They were COLOR ME GREEN, ROMANCING HERITAGE, PERCEIVED SOLIDITY, THREADS OF BANARAS, ORNAMETNTAL OPULENCE, NIZAM’S HERITAGE, AQUA FLORA, NATURE PRESERVATION and FLUID. The designs interpreted international trends to create jewellery that weaves a compelling story around it. These designs build mystique, rarity, emotional engagement and experience, around the product. And, hopefully these design collections, each with its own unique narration will heighten the consumer’s experience of owning the ultimate piece of luxury.
The spectacular jewellery designs were complimented by equally well designed apparels. The Indian traditional apparel collections showcased at the Trendsetters Retail Jeweller India were designed by Sunil Das Gupta and the western apparel collections were designed by Asif Merchant.
Speaking about Trendsetters, Soma Bhatta, Editor, Retail Jeweller India said, “Trendsetters has taken a definitive step to stratify the collections based on themes that inspire the designs. The 9 distinctive collections will allow the retailer to evolve and engage the consumer. The designs are distinctive and will change consumer’s perception of the intrinsic value attached to the piece.”
Giving a perspective of new trends in gold designs, Vipin Sharma, Director, World Gold Council said, “Gold jewellery has embodied expressions of love for generations of newly-weds. Azva bridal jewellery, launched by World Gold Council, is a pioneering initiative that presents innovation in design and concept and is a precious representation of every couple’s unique story of togetherness crafted in 22-karat gold. Inspired by the seven vows and designed by the finest Indian craftsmen, each piece of Azva jewellery is as special and eternal as the vows made by every couple
Vipul Shah, Chairman, Gems and Jewellery Export promotion council added, “For the gems and jewellery industry in India, there is much to look forward to in terms of new designs, trends that will captivate every consumer during the festival shopping ahead for wedding, Pongal, Akshay Tritiya and likes. We could not have asked for a better platform to showcase our collection than Trendsetters 2013.”
Stephen Lussier, CEO, Forevermark “At the onset of the New Year, Forevermark is thrilled to present its new collection ‘Encordia’ at Trendsetters 2013. The collection features a knot reminiscent of the ancient knot of Hercules symbolising a promise of the most enduring of bonds. This knot is sealed by a beautiful, rare Forevermark diamond, keeping it always secure. Encordia’s clean, contemporary aesthetics appeal to a new type of consumer we are seeing emerge here in India – younger, female professionals looking for diamond jewellery as every day wear, whether combined with traditional fashions or more western styles.”
Trendsetters 2013 marks the beginning of theme based designs weaved in compelling stories and will enthrall the ladies with choices that they rightfully deserve.
About The Retail Jeweller India
The Retail Jeweller is India’s favourite business magazine for the $30 billion retail jewellery industry, reaching out to 12,500 top retailers across 309 cities.
Set-up in 1966, the GJEPC has over the years effectively molded the scattered efforts of individual exporters to make the gem and jewellery sector a powerful engine driving India’s export-led growth. This apex body of the gem & jewellery industry has played a significant role in the evolution of the Indian gem and jewellery industry to its present stature. GJEPC continuously works towards creating a pool of artisans and designers trained to international standards so as to consolidate the Indian jewellery industry and establish it as a prominent global player in the jewellery segment
About World Gold Council
The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, our purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold.
Forevermark, the diamond brand from the De Beers Group Of Companies come with a promise above and beyond the 4 Cs – a promise of exceptional quality and integrity. Currently operating in Hong Kong, China, Japan, U.S.A., India, Singapore, the Caribbean, Mexico, Malaysia, South Africa and the U.A.E., it has its distribution exceeding well over 700 doors worldwide and continues to grow at a massive pace in addition new markets and the expansion across existing core markets.
About Sunil Dasgupta
Sunil Dasgupta is a fashion designer based in mumbai who is born and brought up in Kolkata , a place where art and culture lies in its air. He has showcased his collection under his label “Sorbo Mangla” in various fashion weeks across India. to name a few are Bangalore fashion week, Rajasthan fashion week, Kolkata fashion week, Dehradun fashion week and blenders pride fashion tour among others. Sunil is been also invited by New York fashion council and London fashion week to showcase his ultimate collection at international platform in their upcoming fashion weeks. And now much applauded designer is showcasing his collection for the first time ever in Mumbai for Indian jewellery council. Sunil who is specialized in Indian ethnic wear and Bridal collection is a multi talented man with many other arts at his hand.
About Asif Merchant
Asif Merchant being an Indian has established himself all across the world through the collection that were welcomed by the majority of Asian Culture as well as some of the western countries. Asif Merchant typically represents the bridal collection as he likes to groom females with ethnic clothing, where the beautiful work of linen can be portrayed in a decorative way.
Apart from winning some of the major Awards, Asif Merchant has even dedicated himself in various fashion shows and also showcased his collection in different galleries. Label 24 is therefore offering some of his exclusive collections to the people who love to groom themselves with fashionable clothes maintaining the elegance.
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