CCI slaps Rs 873 cr fine on UBL, Carlsberg India, others for cartelisation in beer sale

05:48 PM Sep 24, 2021 | PTI

Competition Commission on Friday imposed penalties totalling over Rs 873 crore on United Breweries Ltd, Carlsberg India, All India Brewers' Association (AIBA) and other individuals for cartelisation in the sale and supply of beer in various states and Union Territories.

A final order has been passed against three beer companies -- United Breweries Ltd (UBL), SABMiller India Ltd, now renamed as Anheuser Busch InBev India Ltd (AB InBev), and Carlsberg India Private Ltd (CIPL).


They have been found to be "indulging in cartelisation in the sale and supply of beer in various States and Union Territories in India, including through the platform of All India Brewers' Association (AIBA)," an official release said.


As AIBA was found to be actively involved in facilitating such cartelisation, the Competition Commission of India (CCI) has also held to be contravening the competition law.

"Giving benefit of reduction in penalty... 100 per cent to AB InBev and its individuals, 40 per cent to UBL and its individuals and 20 per cent to CIPL and its individuals," the release said.

The fines on UBL and Carlsberg India are nearly Rs 752 crore and Rs 121 crore, respectively. A fine of over Rs 6.25 lakh has been imposed on AIBA and various individuals have also been fined by the regulator.

"The CCI directed UBL and CIPL to pay penalties of approximately Rs 750 crore and Rs 120 crore, respectively, besides passing a cease-and-desist order," the release said.

The period of cartelisation was considered to be from 2009 to at least October 10, 2018, with CIPL joining in from 2012 and AIBA serving as a platform for facilitating such cartelisation since 2013. All three beer companies were lesser penalty applicants before the regulator.

As per the release, October 10, 2018, was the date on which the Director General (DG) conducted search and seizure operations at the premises of the beer companies.

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