Started in March 2019 by siblings, AasthaAlmast, (Co-founder and Head of Business) and CharakAlmast (Co-founder and Head of Operations) and Mani Dev Gyawali (Co-founder and Head of Technology), The New Shop is India’s only smart 24*7 convenience store and instant hyperlocal delivery retail network. “We are on our path to make the New Shop as the ‘Convenience retail’ brand in India offering 2-minute checkout, and15 minutes e-delivery”, says Aastha.
It is backed by Abhijeet Pai, Partner at 9unicorns Fund; Sreeram Reddy Vanga; American Shark Kevin Harrington; Huddle Accelerator; Anthill ventures; Angel List India; Let’s Venture; and various HNIs.
Run and owned by Accelerate Productx Ventures Pvt ltd, The New Shop’s core focus is to take organised convenience retail offering to the masses. Aastha adds, “Soon we are entering multiple cities in India at mass transit points - airports, railway stations, petrol pumps, tourist spots, highways, and residential areas.”
The New Shop has an omni-channel presence through Dunzo, Swiggy, Zomato, and its own online delivery platform. Accelerating into the retail sector, this weekend The New Shop has inaugurated 15 new stores in a day over the weekend in Delhi in addition to the existing 12 making it to a total of 27 stores in all. 41 new stores will be ready to open their doors nearing Diwali this year.
We are super thrilled to announce that The New Shop is now serving at 15 new locations in Delhi NCR - Pitampura, Subash Nagar, Moti Nagar, Ashok Vihar, Faridabad (3 locations), Mayur Vihar, Mukherjee Nagar, Ghaziabad, Rohini (2 locations), Madhu Vihar, Laxmi Nagar, and Ramesh Nagar.
"Our stores are a manufactured product. We make modular stores on a plug-and-play format, that are built in less than 2 weeks at 1/5th of the costs. Which is why we can speed scale our stores so easily. We have created the operational efficiency to open multiple stores every day. The New Shop in simple words is a 24x7x365 day Store in a box for your daily needs”, says Charak.
“Convenience retail - a global multi-trillion dollar industry is yet to set its foot in India, ironically the youngest country in the world! But, India is a ripe market for C-stores now and at the cusp of the C-stores revolution. We have grown 1600% in last 12 months and currently growing at 68% month on month”, says Aastha.
You can walk into the #thenewshop store near you and get instant doorstep deliveries within 30 minutes, 24/7 at the following new locations now from https://www.tnew.shop.