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Instagram introduces new feature; allows users to collaborate to co-author feed posts

11:07 AM Oct 20, 2021 | Agencies

Facebook-owned Instagram on Wednesday announced a new collaboration feature that will allow users of the social media platform to collaborate with others to co-author feed posts and reels.

The new collaboration feature will allow two accounts to co-author a post or Reel. The post or reel will appear jointly to each user's followers and will share the same comment thread, as well as view and like counts.

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"We are launching collaboration, a new way to co-author feed posts and reels. Invite an account to be a collaborator. Both names will appear on header, share to both sets of followers, live on both profile grids, share views, likes and comments," the company said in a tweet.

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Instagram said that collaborating is a huge part of how people connect on the social media platform. "With this new collaboration, you can invite a collaborator to your Feed Post and Reels and so they can share the content with their followers," the company noted.

Meanwhile, Facebook is testing a feature that would allow users on its platform to cross-post their posts, including photos or videos, over to their Instagram.

The company said the option is currently a global test that's only available to a small group of people who already have their Facebook profiles linked to a personal, creator or business account on Instagram.

Facebook already allows users to cross-post their Instagram stories and reels to Facebook.

(With inputs from IANS)

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