Public Relations Council of India (PRCI), the premier body of PR, media, HR and advertising professionals and academicians held its two-day Global Communication Conclave at Mumbai on February 14 & 15.TV news anchor and editor-in-chief of IBM 18 network Rajdeep Sardesai conducting panel discussion on Responsible Communication – Media
Over 500 delegates attended the Conclave that was held in association with the Press Club- Mumbai and which focused on Responsible Communication encompassing the media, social media, corporate and GenX. TV personality and editor in chief of IBN 18 Group Rajdeep Sardesai, who received the Mediaperson of the Year Award at the Conclave, spoke on the changing trends of news reporting and expressed concern over deteriorating stands of news reporting.
In the race for sensationalism we are losing sense and breaking news is breaking down, he said. PRCI also launched its Guest Faculty Pool to send professionals as guest lecturers to various mass communication colleges. In a unique initiative, PRCI conducted a pre-conclave contest among BMM colleges on Responsible Communication and featured the winners at the Conclave.
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