NV Capital launches India's first credit fund for media and entertainment; plans to raise Rs 500 cr

04:35 PM Jun 16, 2021 | FPJ Web Desk

NV Capital today announced the launch of its maiden Media & Entertainment Credit Fund. Founded by industry professionals and ex-bankers Nitin Menon and Vivek Menon, NV Capital will be also India’s first Credit fund focused on the Media and Entertainment sector with the objective of investing in Content creators, OTT platforms, Gaming and Entertainment Start-ups.

The fund recently received a nod from SEBI as Category II Alternative Investment Fund.


NV Capital is looking to raise funds from domestic as well as offshore investors such as financial institutions, HNIs, Family Offices and Banks. The Fund plans to raise up to Rs 500 crore.


With the rapid rise of Category II credit funds in India over the last few years, NV Capital is looking to establish a New Alternative Asset Class in the Media & Entertainment space.

Commenting on the launch, Vivek Menon, Co-Founder & Managing Partner, NV Capital, said, "Given the rapid ascendancy of OTT and other allied monetization streams over the last few years, there is upfront cash flow visibility from a project which significantly minimizes and mitigates the financing risk. Basis our past experience in actively funding companies in this space over the last decade, we have created a very robust and secure selection criteria for choosing successful investments and will invest through a structured debt mechanism in about 10-20 projects annually.”

With close to 1,500 movies being released every year, combined with the rapid rise of multiple OTT monetization platforms which showcased 180 web series and 80 direct to OTT films launches in Hindi language alone since last year, the value of content has been growing exponentially. This trend highlights the scope and enormous opportunity in Entertainment Financing where Content creators are in constant dearth of capital to scale up. Add to this, Digital Media & Gaming are the other two subsegments that continue to grow expeditiously, with online Gaming alone expected to grow at a CAGR in excess of 25 percent.

Speaking on the opportunity, Nitin Menon, Co Founder and Managing Partner, NV Capital, said, “The last 10-15 years has witnessed meteoric growth in this Alternative Asset Class with the support of ancillary revenue monetization platforms like Broadcasting, Music amongst others, and now the recent OTT phenomenon. The investment in programming by media houses in OTT more than doubled from $260 million in 2017 to $700 million in 2020. Further, with the recent Amazon-MGM and the Warner - Discovery deal, the war for content manufacturing is getting bigger globally and India would be a recipient of these content spends as the next big market.”

The sponsor of NV Capital is Jayantilal Gada, Chairman and Managing Director of Pen Studios, who has over 35 years of experience in the Media and Entertainment Industry.

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