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SBI General partners with SahiPay; to offer general insurance products to rural India

12:27 PM Aug 02, 2021 | FPJ Web Desk

SBI General Insurance has announced a tie-up with Manipal Business Solutions to increase insurance penetration in the rural markets. SahiPay, tech-enabled financial inclusion platform of Manipal Business Solutions, provides digital and financial services to customers in semi-urban and rural India.

Through this partnership, SBI General will provide a bouquet of non-life insurance solutions to SahiPay customers.

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Speaking on the partnership, Pushan Mahapatra, President - Strategic Investments & Head - Open Market, SBI General Insurance said, “At SBI General, we always aim to plug-in digital model in our rural markets wrt insurance offerings. The tie-up with Sahipay is the right fit and has come at an appropriate time to support us in our endeavor to maximize our reach to rural segments”.

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Kamaljeet Rastogi, CEO, Manipal Business Solutions said, "This partnership will bring in a perfect blend for rural customers, with SBI General’s non-life product offerings and Manipal Business Solutions, along with the right understanding of rural segment by both partners."

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