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Looks like Alaya F become the favourite face of advertisers? Here's why

06:46 AM Nov 25, 2021 | S Ramachandran

After the recent public issue of a fashion major came out, actresses like Katrina Kaif and Alia Bhatt went home much richer. Now, Alaya F has joined the bandwagon, becoming the brand’s face. That's not all, the Jawaani Jaaneman actor has had a busy year shooting for multiple projects back-to-back.

Earlier this year, the actress was in Chandigarh to shoot Ekta Kapoor's next film, which is a remake of the Kannada thriller U Turn and post that, she headed to Panchgani for the shoot of Freddy with Kartik Aaryan.

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However, Alaya's film commitments haven't deterred her from endorsing brands. Sources in the know claim that she is fast growing as a brand favourite. Alaya has also been roped in as an ambassador for two leading brands. A source close to Alaya spills the beans. “Quite a few brands are approaching Alaya. We have also seen her in quite a few commercials in the past months,” the source says.

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When asked about this, Alaya spoke about how acting and fashion go hand in hand. “As an actor and someone who lives in front of the camera lens, fashion is a big part of my professional and personal life. I play around with my wardrobe to express my personality, mood and what I’m feeling on a particular day. The feeling of being associated with brands that you have been using regularly is such a dream come true because now I hope I can help the brands reach many others like me,” Alaya shares.

Also Read: Shocking! This is what Flora Saini thinks about doing steamy scenes!

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