'I Love Desi Chinese': Ranveer Singh in Native American headgear selling 'Singapore noodles' has left Singaporeans baffled

08:43 AM Feb 11, 2020 |

The Indian market is full of products that are inspired by the fast food traditions of its neighbouring countries. From tandoori momos to paneer pizza, our concoctions can even make masterchefs run for their money.

Food crossover isn’t new, but lately a pack of Singapore noodles has surfaced online, leaving netizens baffled for its approach. Bollywood actor Ranveer Singh, who is the ambassador for Ching’s Desi Chinese, has been accused of culture appropriation.


In an image shared online, Ranveer can be seen dressed up in Native American headgear endorsing Desi Chinese (Indian Chinese) on a pack of Singapore noodles that are sold to Singaporeans.


A Singaporean shared the picture on Facebook and wrote "So confused, what the hell is this? Found it online, and their website says:

“Ching’s Secret is an Indian brand of Indian Chinese cuisine aka Desi Chinese cuisine with products which include instant noodles, instant soups, cook up soups, Desi Chinese masala, sauces and schezwan chutney”

1. What’s a Singapore curry instant noodle?

2. What does a Native American headdress have to do with Singapore or noodles?"

So confused, what the hell is this? Found it online, and their website says: “Ching’s Secret is an Indian brand of...

Posted by Kevin Bathman on Thursday, January 30, 2020

Others also took to their social media accounts and slammed the packaging calling it ‘most racist food’, ‘ironically funny’ for starters. Here are some more reactions.

Overall it’s a bizarre idea to sell Singapore noodles in Singapore that taste nothing like Singaporean noodles.

Also Read: 'Do it without your Louis Vuitton fanny pack': Parineeti Chopra trolled for coronavirus 'PSA'

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